Our very own rooted data identified four fundamental kinds of meme quiddities one to joined period on exact same loved ones: Target, certain profile, simple character, action, and you will statement. Adopting the difference in concrete graphic quiddities and conceptual textual of those (Lewis, 2012 ; Spitzberg, 2014 ), i developed a measurement to have quiddity concreteness. The original several categories-stuff (such Mentos in the “Diet Mentos”) and you will specific emails (for example Bert within the “Bert are Worst”)-are extremely obvious and you may real. Simple emails (including the various pets in “LOLcats”) and procedures (such as the dancing actions within the “The brand new Progression out-of Dance”) are nevertheless noticeable, however their expression you will definitely change from you to definitely eg to a different. In the end, instead of obvious objects, sentences will be the minimum real and/or really abstract of all of the classes. Following this department, i mentioned the new portion of days into the for each friends that contains features out-of each one of the categories. For each meme particularly during the a family group rencontres avec femmes dÃ©tenues had to contain at the least one kind of quiddity. The brand new quiddity concreteness level is actually gotten for each and every meme relatives dependent with the weighted many the five-quiddity teams: object and you can specific reputation (1), universal character and you may methods (0), and you will keywords (?1).
Within the RQ1 we requested which are the prevalent sorts of quiddities that join meme family together. All of our analysis showed that action is considered the most commonly used quiddity on test (42.2% from meme instances), accompanied by phrase (38.5%). Certain profile (29%) and object (23%) were less frequent, which have common character (15.7%) trailing about. You will need to remember that all of our conclusions reveal that new chief quiddity try largely unlike this new universal features searching in the brand new codebook for almost all meme family members. In fact, during the ninety% of the meme family, brand new quiddity are particular and therefore was not as part of the universal services. Particularly, in the “Star Battles Son” household members, brand new operate of attacking having laserlight swords was a highly particular quiddity, which means that cannot end up being captured of the generic top features of brand new codebook.
Inside RQ2 we questioned and therefore templates, versions, and you can involvement formations are common (and you can marginal) into the modern-day websites memes. I unearthed that preferred community (26.5%), food (19.1%) and you can the newest mass media (16.3%) were the most common subject areas; nationality (2.6%), newest occurrences (step three.2%), and you will really works and you can a position (3.3%) was indeed at least common information. With regards to intercourse, male players (59.4%) had been portrayed twice as often as the female users (27.3%). Family and you may young adults (38.7%) appeared very, when you are older members have been the least portrayed (5.6%) in terms of age bracket. Caucasian participants (forty two.5%) was in fact one particular portrayed cultural category, if you’re Latina otherwise Latino professionals minimum of (0.2%). Fundamentally, regarding function, most instances have been photos (56%) otherwise clips (42.6%) rather than sheer textual memes (1%). Generally, these conclusions validate a few of the findings built in the newest qualitative education revealed more than, where memetic industries are named reigned over by the more youthful, white men. In terms of themes, media-centered playfulness seems to have already been a lot more extreme than just engagement which have politics. So considering descriptive analytics at least, politics is pretty limited on the memetic areas. But really, because the unfolded less than, community investigation will inform us a complex tale.
New cohesiveness off generic qualities in the meme household
Since intricate significantly more than, among aims for the studies were to glance at the new the total amount from cohesiveness off meme family members with regards to its general attributes (RQ3). Figure dos reveals this new circle out-of memes revealing similar articles services. To help make this new visual analysis better, we show here only five meme parents you to show a couple otherwise more attributes. The size of brand new node is short for their community training, put another way, what other meme period they offers blogs properties that have. Eg, the first meme of “Get-off Britney Alone” is the largest node, revealing about a couple of articles functions that have 56 (off 83) other meme period. “Graffiti” and you may “Birmingham” was both instances of this new “Pepper Sprinkle Policeman” meme household members. These represent the minuscule nodes throughout the system, discussing a few stuff characteristics that have several almost every other meme days. Brand new thickness of the link means what number of mutual qualities. Such, the latest ties ranging from cases of the new “Get-off Britney Alone” are particularly dense, and therefore he’s nearly the same as one another when it comes out of stuff. The first meme and its particular days display doing 9 (from sixteen) posts qualities collectively.